Our story

Since 2016,
alongside Iranian families

Sadra Chain Stores was founded in 2016 by an experienced team in household-goods retail and is known as the first and largest installment-sales brand for household goods in the country . Aiming to raise customer satisfaction, we offer top-tier goods at fair, competitive and unmatched terms.

Thousands of products — from appliances and audio-visual gear to phones, water & air purifiers, small kitchen appliances, furniture, carpets, motorcycles, bicycles and tools — are sold on installments through branches nationwide, both in-store and online.

Sadra chain store — signage and showcase
Since 2016 with Iranian families
Direction

Mission & Vision

Our mission

Making shopping easier for Iranian households: offering top-tier goods at fair, competitive and unmatched terms through our branch network, in-store and online.

Our vision

Becoming one of Iran's leading home-appliance brands by learning from the best international chains and embracing modern know-how.

Our values

A belief that runs
through everything

Customer value

Customers are our most precious asset and identity; their interests always come first.

Listening to criticism

We hear customers' criticism and suggestions with care and respect, and act to fix problems.

Innovation & creativity

For the growth of our organization we commit to innovation, fresh ideas and creativity in sales and service.

Teamwork

Teamwork is a pillar of success; in every unit we nurture empathy and synergy.

A tidy workplace

An organized, clean and professional workplace shows respect for customers and staff; we commit to creating one.

Customer satisfaction

Customer satisfaction is our ultimate goal; we pursue their needs for unmatched service and a lasting experience.

The Sadra journey

A union of steps

2016

Sadra is founded

Operations begin with an experienced team in household-goods retail — the first installment-sales brand for households.

Network growth

Branches across the country

Branches open in Khuzestan, Bushehr, Isfahan, Khorasan and Kohgiluyeh & Boyer-Ahmad, offering thousands of products.

Uniform license

National chain-store permit

Receiving the national uniform chain-store business permit from the Country Union of Chain Stores, with over 5,000 m² of space.

2024

200 agencies to join

The franchise expansion plan starts, aiming to onboard 200 agencies nationwide and grow online sales.